We boarded on a mission to revive traditional attire, with the allure of Moroccan authenticity, elevating it to a new form of luxury. We have taken our vision to new heights and proudly positioned ourselves at the forefront of the global stage. Inspired by a deep connection to our heritage and driven by the disregard of traditional clothing norms, our journey has been a rollercoaster of challenges that we proudly conquered. Shaping a narrative of resilience and revival.

What truly distinguishes us, is our commitment to artisan crafted, handmade, and uniquely tailored garments, providing exceptional value and quality. Our collections feature meticulously selected materials, ensuring an exceptional experience. Choose from Leather of Sultans®, Merino wool, pure Cashmere, or our base fabrics at an elegant pricing point. We offer unparalleled luxury and comfort, celebrating your personal style with a touch of exclusivity.

Be part of our journey where tradition meets luxury, and the threads of authenticity weave seamlessly with modernity. Because at Merini, we do not just create the ordinary, we craft a legacy of timeless style.

We trace our roots back to the 'Tamaziɣt' word 'Mrin', and the legacy of the illustrious Islamic dynasty better known as the Merinids. This dynasty once graced the realms of North Africa and Andalusia, and from this prolific era emerged the timeless traditional attire that embodies sophistication and refinement. We exclusively pay homage to this rich history, adorning the world with authentic and renowned attire.